The concept of the launch was to create a large-scale and high-class event that would not only impress the invited guests but would also show the versatility of the vehicle’s off-road abilities.
It was fitting that the launch new Porsche was the inaugural event for the new Dubai International
convention centre, a venue that was to a certain extent an unknown quantity.
Part of the challenge was how to utilize a hall that was some 110m x 57m x 12m in size for
an audience of approximately 1000 people without the room appearing too large.
To achieve the event Protec devised the following concepts:

1. Hang drapes to create a room within a room

2. Construct three ramps , each themed to a different environment to highlight the multi-terrain capabilities of the vehicle

3. Fly one of the Cayennes out of the roof of the convention centre as a reveal

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