Promoseven have approached us with a concept for opening of Aujan’s factory 4 months before the event date. 3 ½ months were spent with re-designing, proposing different options and changing final location of the launch inside the factory to determine the best site for this event.

The 4-month plan was simple: trussing system flown from the roof supporting lighting, fixed and reveal drapes. The venue was split into two areas; reception and function areas, each draped separately with fixed white silk drapes in the reception and kabuki-style dropping ones in the event area to reveal the new machinery on each side of seating. Front of the room consisted of main stage of 5x6mtrs with lectern, 2 side screens of 6x4.6mtrs, 5xmtrs backdrop and stage lighting.

The challenge came on the first day of 3-day build-up: we were not allowed to use any of the present hanging points which resulted into 2-hour planning meeting onsite to reproduce the same effect of truss box, now ground-based. Racing against time as we were not the only ones to contribute to the overall event (lets nor forget catering, carpeting, air conditioning, banquet set-up etc), trucks were appearing with extra trussing to meet the client’s expectation. By the end of the first day after 15 hours of work, only the truss was in place.

Second and third day followed by hectic set-up of everything imaginable: audio system, video, staging, screens with surrounds, projection, plasma screens, draping all around with solenoids, and tons of lights. By the end of out last set-up day, we were finally ready for audio and video rehearsal, while a walk-in tent built out of truss and white draping was slowly rising.

On the D day we kicked off with background music, ambient lighting and plasma screens in the reception area. Guests moved into the seating area and video presentation followed with explosive ads for Aujan drinks and coverage of the factory. Fast-forward through speeches and the real show started – in a blacked-out room, the lasers were cutting through light smoke drawing images onto the screens. As music graduated, lighting started to play behind the drapes, building anticipation. The grand finale included drapes being released and dropping, glitter cannons exploding and lighting dancing on the machinery on both sides. Back to background music and ambient atmosphere, guests walked around the now-revealed machinery and enjoyed snacks and Aujan beverages.

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The Verdict