Jeddah World Fest was a record-breaking historic end to the Jeddah Summer Season. Held on July 18th, the inaugural edition of the music festival took place in the grounds of King Abdullah Sports City, Jeddah, and attracted a sell-out crowd of almost 40,000 music fans. This was the largest music festival ever held in the Kingdom of Saudi Arabia and the atmosphere was electric! Protec proudly delivered an extensive audio, lighting and rigging package for their client ‘The Manual’ on behalf of Roqu Media.
This event ties in with Vision 2030, a progressive plan which sees the country open up as an entertainment destination and relax some of its stricter laws around events.
With the country’s General Entertainment Authority set to inject upwards of an estimated $60 billion dollars into the sector over the next decade, Jeddah World Fest is the first of many jaw dropping events which will fuel the AV and events sector in the Middle East. Its successful execution places Jeddah as a new concert destination for the world’s biggest artistes visiting the Middle East.
The emotional crowds witnessed stellar performances from international artistes Janet Jackson, 50 Cent, Chris Brown, Liam Payne, Steve Aoki, Tyga, Future, R3wire and Varski.